Within a century Art has been turned from a representation of reality to reality itself. Thus it has abandoned the idea of a reality created by a single artistic genius to become self-referential subjectiveness or to reflect social consensus. It soon drained out of meaning becoming Image and Convention.

Aesthetics long ago stopped representing the canonical beauty and engaged in the reinterpretation of the everyday life. Yet simply focusing on the semiotic essence of the “sensible” (aisthesis) is no longer sufficient.

An innovative approach to research in Aesthetics is more urgent than ever. This requires a new Aesthetics of “Interpret-Action”. The new Aesthetics will simultaneously act and emerge into and from Reality, each time redefining itself, like in a circle. It will be completed whenever Reality takes on a new and deeper meaning. Today the Aesthetics becomes metaestetica.

It becomes…

…a multidisciplinary study that re-examines the reality itself.

…a scientific survey which re-discusses its axioms and lays the groundwork for a new debate on the Ontology of Reality.

…a structured analysis that re-evaluates the boundaries of Phenomenology and re-sets the origins of Reality on individual perceptions-projections-predictions stemming from personal experiences and the interactions between individuals, phenomena and contexts.

…an extensive examination studying emotional effects, behavioral responses and cognitive constructs.

…a careful discussion that explores the creative abilities of a system of individuals representing a cultural group, or more ambitiously of the entire society.

…a systematic evaluation that analyzes meanings, aims and habits.

…eventually…

…it becomes an open vision able to promote a conscious restructuring of socially shared assumptions and leading to an evolution of the society itself towards a new and higher level of collective consciousness…

…it becomes a metaestetica vision.

 

 

Carlo Santoro – Beijing, 27 March 2012

(Manifesto – original italian version)